Marketing without Millions - making a little go a long way

Successful businesses market themselves effectively.  Unfortunately marketing is too often associated with large advertising budgets and big glossy brochures.  However, the smart business with minimal resources can become proficient at marketing. 

Marketing without millions is the art of gaining maximum exposure for your business on a small budget.  This workshop is designed to work with your team to come up with practical, professional, cost effective strategies for marketing your business.

The Benefits of Attending

This workshop will enable participants to:

• Understand the principles of marketing without millions
• Evaluate marketing opportunities, cost vs. results
• Understand what makes a good marketing opportunity
• Develop their own marketing plan

Workshop Content:

• Understanding where you sit
  • Your market
  • Your strengths
  • Your brand - brands aren't just for big companies, we all have one
• Setting marketing objectives – what are you trying to achieve?
• What makes marketing without millions different
• Marketing Principles
• How to look for differentiators and opportunities
• Brainstorming and thinking outside the box
• Effective use of PR
• Traditional media on your terms
  • Effective use of Direct Mail
  • Advertising and Sponsorship
  • Marketing to existing clients
• Exhibitions and Seminars - Making a show of yourself
• Set yourself up as an expert
• Putting together a Marketing Plan
• Evaluating performance